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So what numbers should you be looking to beat in your industry? Check out the Google Ad Words industry benchmarks our clients are seeing, including: You’ll find averages across these Ad Words metrics for twenty industries: Advocacy, Auto, B2B, Consumer Services, Dating & Personals, E-Commerce, Education, Employment Services, Finance & Insurance, Health & Medical, Home Goods, Industrial Services, Legal, Real Estate, Technology, and Travel & Hospitality.

Dating and personal services really with PPC – boasting an average search CTR of 3.40%!

In 2003, a young Mark Zuckerberg sat in front of his computer and instant-messaged a friend.

Tech companies should find a lot of reach with strong CTRs (0.84%) on the display network, as many apps host display ads with high CTRs for these products and services.Check out the full infographic below: This report is based on a sample of 2,367 US-based Word Stream client accounts in all verticals (representing .4 million in aggregate Ad Words spend) who were advertising on Google Ad Words’ Search and Display networks in Q2 2015.“Averages” are technically median figures to account for outliers. Mark is a Data Scientist at Word Stream with a background in SEM, SEO, and Statistical Modeling. The average conversion rate in Ad Words across all industries is 2.70% for search and 0.89% for display. Dating and personal sites have, by far, the lowest average cost per action from search (.91 CPA).While Google may be a great place to find a boyfriend, it is an expensive place to find an employee, doctor, or lawyer – average search CPAs for employment services, medical services, and legal services are 5.79, 6.29, and 5.17, respectively.

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Of course, the lifetime value of a new client in these industries is very high, making it all worthwhile in the end.

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