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Over the last few years we have had the please to help build many interesting online communities built around the concept of a social network.Today I was reviewing our dating portfolio and asked myself, “Is Starting an Online Dating Website Still Profitable?A few times a month she would hold events in the comfort of her home that for African American Singles; all promotions were done offline locally.Where she would make her money is having this network of African American Singles register on her website, Mocha It is easier than ever before to start a dating website, you don’t need to be a programming or design professional.The tools are there, the hard part is putting together a concept that will attract people as members. Not only are they profitable, in 2008, online dating sites were credited with helping set-up over 120,000 marriages.She didn’t have millions of members but she did have a 100-150 dedicated member paying a registration fee each month.Her registration fee was not .99 BUT was – 99 a year depending on the package.
We also took it further by analyzing and drafting a sample dating site marketing plan backed up by actionable guerrilla marketing ideas for dating websites.
Around this time was getting national media attention and Dr.
Warren’s e Harmony was starting to become a large player in the industry.
The last I heard they were pulling in 15,000 new registered users (not members) a day.
But instead investigating the large dating companies further, eharmony, lavalife, tickle, and Date.com, I decided to take a look at a company who owns Niche Dating websites.
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” Brian Peters, an internet consultant/project manager who worked for Web Biz Ideas at the time, asked him self the same question.