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At the end of the event participants submit to the organizers a list of who they would like to provide their contact information to.
If there is a match, contact information is forwarded to both parties.
Evolution has honed our social intelligence, allowing us read people accurately based on fleeting first impressions – which is why speed dating and chatroulette might actually be a good idea.
Head over to the Project Implicit site, and take a test to find out just how – behind the veil of political correctness – racist, sexist or ageist you really are – and then talk to your research agency about using the IAT for concept testing and attitude measurement.
Requirement for each event vary with the organizer.
Specific age range based on gender is a common restriction for events.
There’s a freely-available thin-slicing research tool at Harvard called the IAT (implicit association test) that measures consumer attitudes and feedback by getting them to thin-slice word and image combinations (overview below).
Rather than ask for explicit feedback as you would in a survey (subject to a whole host of research biases such as self-censure and social-desirability biases), the IAT measures feedback implicitly and directly through the time it takes for consumers to complete thin-slicing tasks (researcher resources).