Effect of online dating

Anticipatory emotions can be further divided into positive and negative ones in terms of valence.Positive anticipatory emotions (PAEs) and negative anticipatory emotions (NAEs) emerge when such appraisals of the consequences are either positive or negative, respectively.In addition, understanding online dating users’ emotions and motivations is also essential for predicting their future site usage behaviour. Almost everyone who could use these services doesn’t. Managers only seem to assign strategic importance to site-specific functionality aspects of the dating site, but significantly lack understanding of important psychological factors in terms of users’ emotional aspects.Managers are struggling to keep their customers motivated: Thomas Enraght-Moony, CEO of Match.com, complained that ‘there are 93 million single people in America — only 3 million use online dating services. In this study, I aim to investigate the causal link between anticipatory emotions (affective process of cyber-psychology) and volitions (cognitive process of cyber-behaviour).Unlike previous cyber-related research that mainly focuses on online ‘search products’ that are highly standardized and are less emotionally stimulating, online dating services create high levels of participants’ emotional output and are also highly influenced by such emotions.Nevertheless, a highly emotional context like online dating has received relatively little attention.

e Harmony started in 2000, Ok Cupid in 2004, and more recently, a wave of mobile people-swiping apps, like Tinder and Hinge, have become wildly popular.However, little is known about the concrete impact of consumers’ anticipatory emotions — the pre-factual, mentally stimulated emotions due to anticipation of possible outcomes — on consequent volition behaviours that are cognitive-driven where individuals are determined to act in a planned way.In this study, I integrate (hot and emotional) anticipatory emotions with (cold and cognitive-based) volition processes into a single research model.But is this a positive development or something to be concerned about?Is online dating making the world better and dating more effective, or is something important being lost or sacrificed as a result?

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