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A great diversity of online dating services currently exists.Some have a broad membership base of diverse users looking for many different types of relationships.At the end of November 2004, there were 844 lifestyle and dating sites, a 38% increase since the start of the year, according to Hitwise Inc.
Since advertising revenues are modest compared to membership fees, this model requires a large number of page views to achieve profitability.
Still others rely solely on paid membership subscriptions.
Opinions and usage of online dating services also differ widely.
Such sites earn revenue from a mix of advertising and sale of additional options.
This model also allows users to switch between free and paying status at will, with sites accepting a variety of online currencies and payment options.
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Online dating (or Internet dating) is a system that enables strangers to find and introduce themselves to new personal connections over the Internet, usually with the goal of developing personal, romantic, or sexual relationships.