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Since 2004, IMVU’s own users have created more than 3 million items, giving IMVU the biggest catalog of virtual goods in the world.Users can create their own avatars for free, but IMVU got a big boost this summer after it launched a new user interface.
IMVU also recently started inserting advertisements into the site and spending some of its profits on online marketing.
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“I think it’s important that potential partners know which companies in this space are going to be around tomorrow,” Rosenzweig said.
IMVU grew its revenue primarily by increasing the sale of virtual currency to its members, who use that currency to purchase virtual goods ranging from clothing for their avatars to furniture for their rooms.